Fashion Designer from AUB exploring her Brain Cyst and CLO3D on her final collection.


Talk to us about who you are and what/who inspired you to become a Fashion Designer?

How does your style differentiate from other Designers?

Who is your Target Consumer?

What are your views on up-coming Digital Fashion Trends, like Virtual Catwalks, 3D Printed Collections, and AR apparel?

How do you think Technology will influence the Future of Fashion Design?

Technology is becoming a big part within the fashion industry. I think technology will evolve the fashion design industry in the sense of virtually creating what we can physically, adding film and animation elements to the fashion industry.

Tell us a bit more about your submissions for Creatives in Isolation and what drew you to explore your Brain Cyst experience that you had as a child.

I wanted to do something to ensure people feel connected to it. Growing up I felt that people are quick to judge others, even when they don’t really know them. With this I came to the idea that nothing is a clear picture until a full story is told; a blur is created; we have to look deeper in order to know the fine points, and for me a chapter in my story is my brain cyst.

We notice you’ve developed what appears as an avatar as the model for your collection. Talk to us through that a bit more.

We liked the incorporation of the glasses on your Avatars. - Could you say that it hints at Technology or Fashion Futures? Does this connect with your experience of your epilepsy?

As a Digital Fashion Designer, would you say printing Technologies enhance or hinder the materials, prints and creative process?

A clear advantage from Digital Design is the opportunity to contribute to innovation around sustainability in the Fashion Industry. Would you say Sustainability is important to you and has therefore influenced your approach to Design?

Sustainability is important to me.

Digital design and pattern software such as CLO3D and LECTRA has opened designers’ eyes to expand what we can achieve digitally before manufacture; fittings and toiles/mock ups can be tested virtually and accurately before making a final mock up or final manufacture. This means less use of raw materials and less impact on the environment.

Personally, where I can I love to shop in charity shops to reuse ,rather than throw away.

How do you see this influencing your career as a designer?

It will influence me through my career as using digital means to minimise waste will always be a consideration. I would love to work within the digital fashion sector of the industry as I really see clothing campaigns adding virtual fashion for an eye-catching, bold statement and possibly reducing environmental impact as a result.

As a Design student graduating in 2020, did you experience a shift in the way your studies approached Fashion, Technology and Sustainability? How?

Within University sustainability was a theme from the outset and a subject spoken about and looked into by students or teachers.

In my view , Arts University Bournemouth has always been a step ahead in the use of software and techniques in digital fashion. Each year they are introducing it to the students quicker and quicker and including technological advances. Using this software helped me to be more sustainable with my pattern cutting as it allowed me to see fit before printing my patterns.

Understanding that as a Design student you are required to create quality projects that often involve more than the production of your garments. What resources were available to you that enabled you to deliver your vision and which ones were absent?

Originally, I had organised a shoot (prior to Covid-19) to be at Peckham Levels in London but for obvious reasons that did not go ahead. During lockdown I took the time to make CLO3D my best friend. I created the styling elements that I had bought, as best I could, digitally. I recreated this shoot in fully rendered virtual fashion images to deliver my vision.


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