On October 18th, the Institut Français de la Mode (IFM) became the epicenter of a phygital transformation as SEAMM.io boldly redefined the boundaries of fashion. This wasn’t just another event; it was a forward-thinking statement.
Under the visionary guidance of XR pioneer Dr. Giovanna G. Casimiro, attendees plunged into a captivating exploration of fashion, artificial intelligence, and immersive design, arming the next wave of disruptors with the tools to reshape our reality.
At the heart of this groundbreaking experience was SEAMM.io’s Co-Founder & CEO, Alexandra Maslova, who spearheaded the panel discussion, supported by SEAMM’s Strategic Advisor Nikki Cikaluk who opened the workshop with Alexandra. During her presentation, Alexandra unveiled the SMART DPP Digital Product Passport—a game-changing technology that has shaken the industry to its core. Imagine a system where transparency reigns, tracking every thread from raw materials to recycling. The SMART DPP doesn’t just support sustainability; it expands its vision within this audacious ecosystem.
Maslova shared, “It is essential to share with future fashion designers the vast opportunities that technology brings to the fashion industry today. With our expertise and SEAMM solutions, the new generation can forge a visionary path for the future of fashion.” Her insights illuminated the immense potential of merging digital and physical realms.
In a fusion of sustainability and cutting-edge technology, SEAMM has proudly partnered with POCHÉ, the innovative, sustainable, female-led jewelry brand founded by Ukrainian entrepreneurs Tetiana Brailova and Nadiya Somyk. Known for their commitment to crafting custom, eco-conscious pieces, POCHÉ is making waves in the fashion industry by offering exquisite jewelry that not only turns heads but also makes a difference.
Through this collaboration, SEAMM brings the experience of virtual try-ons to life, allowing fashion enthusiasts to seamlessly visualize POCHÉ’s stunning creations. It’s a perfect pairing of style, sustainability, and innovation—giving fashion-forward consumers a way to make an impact, one beautiful piece at a time.”
As SEAMM.io propelled this movement forward, GLITCH Magazine’s CEO, Fernanda Ondarza had the pleasure of experiencing the Leaf Collection by POCHE—a stunning phygital collection that melds the worlds of jewelry and technology. The Leaf Necklace and Leaf Mono Earring emerged not merely as accessories but as icons of a new age. They represent the limitless possibilities of blending the tangible with the digital, and at GLITCH, we thrive on celebrating this sort of innovation.
Each piece comes equipped with NFC-enabled SMART DPPs, placing traceability literally at your fingertips. With a simple tap on your mobile device, you can unveil the entire journey of each item—its origins, craftsmanship, and future.
Our experience with the Leaf Collection was nothing short of transformative. It felt as if we were holding the future in our hands, seamlessly connecting us to its story.
For your own access:
Let’s not forget the AR try-on experience, where visuals leap off the screen and into your world. Available on SEAMM.io and in the SEAMM app: Leaf Necklace and Leaf Mono Earring.
But the excitement didn’t stop there.
SEAMM.io’s Virtual Try-On feature elevated our engagement, allowing us to see these remarkable pieces come alive on our bodies before making a purchase. This wasn’t merely a transaction; it was a jaw-dropping reimagination of the buying process—tactile yet digital, intimate and expansive.
The course Connected Fashion & Phygital Products, led by Dr. Casimiro and featuring insights from Alexandra Maslova, offered a glimpse into the future of fashion. It encompassed everything from the impact of gaming on fashion to the integration of AR and IoT in creating phygital experiences. Participants explored the evolving landscape of digital fashion technologies, learning to navigate the exciting possibilities that lie ahead.
As we look to the future, it’s clear that SEAMM.io is at the forefront of this phygital evolution. With their innovative approach and commitment to sustainability, they are not just changing the game—they are rewriting the rules.
@poche.world, @poche.jewelry, @seamm.io, and @smartdpp
Written by Fernanda Ondarza, GLITCH Magazizne Editor in Chief
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