Inside the world of fashion and ‘Phygital’ NFTs emerges an iconic drop sure to create endless buzz. A project backed by revolutionary technology that summons a divine union between the digital and physical realms, catapulting luxury fashion into the future. Launched on September 28th, this ultra-modern staple from colossal luxury fashion house KARL LAGERFELD in collaboration with web3 marketplace THE DEMATERIALISED reimagines the iconic K Bag. A limited- edition partnership that elevates an already timeless wardrobe staple.Â
There’s a captivating essence exuding from The House of KARL LAGERFELD, with echoes of an iconic visionary and celebration of perennial heritage. The luxury fashion house ceaselessly pours multi-faceted creativity into its designs and sets a high benchmark for innovation within the fashion industry. KARL LAGERFELD has proven this yet again with the launch of its latest project. Collaborative partner THE DEMATERIALISED is setting the stage for digital metamorphosis within the fashion and lifestyle sector. DMAT is renowned for developing next-gen experiences, amplifying brand visions and is the first digital fashion marketplace to hit web3. So what exactly does this prodigious launch provide?Â
The Glowing Must-Have of The Season: Illuminated IKON K Bag
The K Bag, adored for its distinctive silhouette is staging an illustrious comeback. In the spotlight is none other than the IKON K Bag. Fit with remote-controlled LED lighting, it’s sure to turn heads wherever it’s sighted.Â
An NFT Masterpiece Harnessing the Power of AI: The Digital K Bag
Upon the multi-dimensional launch, 77 digital variations of the statement K Bag were released as NFTs alongside 7 ‘unique phygital editions’ that marry the digital and physical versions of the bag. The integration of progressive AI technology has enabled the physical product to become immersed and amplified within the scope of the metaverse, resulting in an unparalleled experience that solidifies the K Bag as this season’s must-have in both the digital and physical world.Â
Be sure to check out this exclusive collaboration that has put a refreshing spin on a timeless classic.Â
