Move over, Tech Couture: The Future Fashion event in Milan is the new intersection of innovation and style. On September 18, 2024, IZY Studio captivated 70 VIPs and over 500 guests with “Aquatic Depths”—a theme that fused the power of digital and fashion like never before.
The Future Fashion took place at Milan Fashion Week, where guests explored a sea of tech-driven experiences. IZY Studio unveiled its latest phygital collection, showcased AR installations, premiered AI-generated fashion films, and launched the groundbreaking I-Pay Ring—a sleek, contactless payment accessory that redefines wearable tech.
Phygital fashion reached new heights with “Phytoplanktons,” a collection blending physical garments and NFTs, offering a glimpse into the future of digital ownership. The event also featured an open call for digital designers, and the winners presented zero-waste virtual garments through stunning 3D fashion animations.
AR mirrors and face mask installations brought sustainability to the forefront, allowing guests to interact with the environmental impact of fashion. AI fashion films left the audience in awe, while panel discussions featuring Pinko and Lanvin led to thought-provoking conversations on the future of tech-driven fashion.
The overwhelming positive feedback from attendees confirmed it: IZY Studio is leading the charge in fashion innovation.
Written by GLITCH Magazine
