What do you hope will become consumers’ main buying focus this month?

I hope consumers will look towards emerging designers more when thinking about their Spring fashion and homeware purchases. I’ve noticed that there is a boredom brewing – people don’t enjoy seeing the same designer items over and over again, like those Miu Miu micro shorts, the Prada nylon mini skirts, or that Cartier bracelet etc. Whilst personally I actually quite like a lot of these “overly marketed pieces”, I get the impression that many people are feeling “fashion-tired”. I think the solution lies with emerging brands, that are creating unique, and limited one-off pieces. These pieces and collections tend to be timeless also; they don’t follow trends or seasons. Currently, I’ve had a fascination with upcycled and reworked sportswear on Instagram and Depop, and I think this is going to be my key purchase for Spring.

What innovative products do you think consumers will be ready for in May?

I’ve started using AI image-improving apps recently to help improve any fuzzy pictures that I like and want to post on Instagram – and it’s made me a lot more accepting of AI products! And, I sense that other consumers are starting to feel the same way; AI memes are all I see on my IG FYP at the moment!

What will make its stamp on social media in May?

Everyone’s pre-summer fits!!! Finally! So lots of mini shorts probably….