The brand’s name, “The Uncommonist,” is a bold statement in itself. Could you share the story behind choosing this name and the significance it holds for your rebellious and innovative approach?
Choosing the name was the ultimate rebellion. I was advised by many people around me not to go with the name, which only made me react by rebelling. Propelling me into this rule breaking ethos.
The brand’s aesthetic is often described as rebellious and rule-breaking. How do you see your designs influencing not only the fashion industry but also broader cultural perceptions of fashion and self-expression? How do you strike a balance between pushing boundaries with futuristic concepts while maintaining a sense of timeless artistry and craftsmanship?
Everyone’s got a story to tell. And this way of creating allows me to tell my own story, paving my own way. The balance of craftsmanship and creativity is achieved through the ground work I done before THEUNCOMMONIST was even born. Working alongside very different designers with different design practices. From Robert Wun, to Gareth Pugh to Julien Macdonald to Marques Almeida to then a small tailoring studio. These experiences have armoured me with knowledge, which I then embed back into my own design process.
Julia Fox’s iconic appearance in the horse-inspired ensemble created quite a sensation. Could you delve into the inspiration behind that particular piece and the symbolism you were aiming to convey?
Everything I do comes back to the rule breaking ethos. When was the last time you seen two butt cut outs juxtaposed with a horse tail ? Never. Julia radiates this entirely, she is a force to be reckoned with. The perfect provocateur for THEUNCOMMONIST.
The Uncommonist is known for its gender-neutral designs with unexpected motifs. How do everyday life occurrences and nature influence your creative process in crafting these ethereal silhouettes?
To me being a fashion designer is about story telling. So everyday life and experiences, positive or negative ignite this creative process.
The fashion world is often associated with trends and conformity. How does The Uncommonist challenge these norms and offer a fresh perspective on self-expression and individuality through clothing?
I want people wearing my designs to be fearless and unbothered by a passer-by’s opinion. I have never liked the idea of following the rules, in anything. I failed school, I used to countlessly skip class. My head teacher said I wouldn’t even make it as a hairdresser. Which is really ironic with the use of a pony tail I got featured in British Vogue, Harpers Bazaar, Rolling Stone, Elle, Highsnobiety.
Looking ahead, you mentioned working on a new collection set to launch soon. Could you provide us with a glimpse of what to expect in terms of themes, inspirations, and any exciting surprises you have in store for your audience?
Following on from the last question. Rebellion plays a huge part in my work especially the next collection. Accessories make an appearance which has never been done here before. All will be revealed very soon.
As you continue to forge your path in the fashion world, are there specific goals or aspirations you have for The Uncommonist?
I don’t believe in setting goals, looking back to me as a feral teenager what I have already achieved. Feels like a dream. Julia Fox, Bebe Rexha at the VMAS, Rita Ora, Tiwa Savage, Michelle Lamy, Serayah, British Vogue. I never thought even one of those things was possible where I’m from.
However, I would love to be on at Fashion Week and have stockists in the future.
Interviewed by Fernanda Ondarza Founder/Editor
Words by The Uncommonist
